Leading Australian franchise, Begin Bright, expands to Sydney, NSW

Leading Australian franchise, Begin Bright, expands to Sydney, NSW


Begin Bright is thrilled to announce the opening of its Sydney office, which is now home our NSW based leadership team headed up by Managing Director, Paula Bedford.


Paula is responsible for leading the Cognition Education Group owned early years centres into an exciting new phase of international growth. Paula has brought to Begin Bright a wealth of experience in franchise and operations management through her prior roles with The Body Shop International (PLC), most recently, as Franchise Director Asia Pacific. “The Begin Bright new office space in Sydney provides our business with a stronger presence in NSW and reflects our commitment to franchise growth across the State as well all over Australia and the world” says Paula, “I’m delighted to be leading our organisation during such an exciting time in our development and continuing to provide a trusted service to the parents and caregivers of the thousands of children that attend our school readiness, primary tutoring and school holiday programs”.


Tina Lucas, Cognition Education Group CEO and owner of Begin Bright adds “This announcement represents a significant milestone for the expansion of the Begin Bright business and we are thrilled to have Paula and the rest of the NSW based leadership team oversee the exciting expansion and development strategy of this growing franchise”.
Begin Bright, was founded in 2008 by Tina Tower and since then has grown to over 30 centres throughout Australia. Cognition Education Group, a leading global education business, acquired the successful franchise in 2016 and has spent the first year of ownership investing heavily in infrastructure for this world class tutoring and school readiness franchise to excel in this new phase of growth.